Skip to main content

How to Start a Floor Covering Store

Man-standing-in-flooring-warehouseFlooring stores are a $27 billion business as of 2022, according to IBIS World, a marketing research firm. A store that operates primarily by showing customers samples in their own homes doesn’t require a large showroom; the salesperson takes the samples with her. On the other hand, a store that differentiates itself by having the greatest selection of floor coverings will require a bigger location and quite a few more samples and sales staff. Once the business plan is completed, it’s time to start the process of opening the store.

Creating a budget is crucial. To do so, total the costs of everything you’re going to need before you open. Fees for a business license, sales tax license, insurances, as well as bonding for the workers who install the flooring are necessary. Your store needs samples of different flooring options. First and last lease payments for the building as well as security deposits for utilities are required. Other pre-opening costs include trucks, installation materials and tools.

Showcase Selection to Consider

Some of the samples options that you may want to consider would be various brands that offer:

  • Vinyl Flooring
  • Hardwood Laminate
  • Laminate Flooring
  • Carpet
  • Tile
  • Area Rugs

Prepare an Operating Budget

Project the first 12 months of operations including revenues and expenses by month. For example, the first few orders you’ll have to pay the vendor before the customer fully pays for the order. Additionally workers, project specialists, the sales staff and a store manager need to be paid, sometimes with benefits. Monthly lease payments and utility payments (other than the first and last month’s mentioned above) must also be entered. Any shortfall or cash deficit requires financing. 

Obtain Financing

The pre-opening budget plus any cash deficit from the operating budget has to be funded either with your own assets or with funds provided by a lender or investor. You can estimate a 10-percent contingency fund for those unexpected expenses. Your personal credit will be evaluated in granting a loan, so clean up any mistakes in your credit report. Start the paperwork for the loan well ahead of the store’s projected launch date.

Scout Out The Competition

Other flooring stores are your competition, but so are home improvement stores. Some furniture stores offer floor coverings as well. Include online floor covering websites. Note what the competition offers, prices and how they market their stores. Make a list of how your store provides better solutions for your customer’s floor covering needs, compare price, and services.

Differentiate Your Floor Covering Shop

Focus on the advantages of your store over the competition to set your store apart in the customer’s mind. For example, your store may offer a greater variety of wood flooring or green alternatives from renewable sources, such as bamboo. Other ways to differentiate your store is by offering the most value for the dollar, the greatest selection, assisting do-it-yourself homeowners to lay their own flooring, or providing top-of-the-line tile, marble, hardwood and wool carpeting.

Locate Vendors for Your Brands

Set up accounts with various wholesalers of floor coverings, such as ceramic tile, laminated flooring, engineered wood, hardwood, stone and carpeting. Find vendors who offer the quality you want with the best prices, delivery times and costs.

Strategies for Marketing to Your Customers

Create marketing strategies with clear action plans and assigned tasks to let potential customers know about your new store. For example, make a list of home and garden shows in your area. Register to exhibit at shows you believe will be the most productive. Assign staff to attend the shows with specific goals of setting a certain number of new customer appointments. Other strategies include creating an online presence through a website, blog and social media accounts. Develop a publicity program with the goal of distributing a press release once a month. Topics for the release could include “green” floor coverings; the difference between ceramic and stone tile flooring; tips for keeping carpeting clean; and how to remove common household stains from wood flooring. (How to Start a Floor Covering Store Written by Brian Hill, Demand Media)

Find the Right Flooring Software

Most of the time, this part of the process is taken lightly and often addressed after the doors of business have been officially opened. However, many new companies have found that having reliable software to aid them with the everyday operations of their business have saved them both time and money. With a software such as Comp-U-Floor, major processes such point-of-sales, sales order processing, accounting, purchase order processing, installation management and inventory control are all streamlined and made easy for you. With so many things fighting for your attention, the right software will simplify your life and give you back the time you need to grow your business and help you avoid the clutter of everyday business operations.